3 Lessons You'll Learn by Writing a Book About Your Business


I had difficulty sleeping the night before my first book published. A project that began as a creative idea had evolved into a product that could support my business services. The book had taken nearly three years to write and get ready for printing. Now that its release was on the horizon, I was anxious.

The process, though, taught me a great deal about entrepreneurialism, from consistency to marketing. Choosing to write a book can serve as a classroom for potential business owners. Sure, you could expedite things by hiring a ghostwriter or speaking into a voice recorder and recruiting a transcriber. But I wholeheartedly recommend the classic step-by-step journey that requires you to take the responsibility of crafting and typing each word. 

Even if you've convinced yourself you're not a writer, you should consider creating the content for a book. Committing to writing a manuscript holds an incredible amount of value because its lessons translate to entrepreneurship as a whole. The outcome doesn't have to be perfect. Whether you write every day or once a year, you'll need to hire an editor. A good editor will help identify grammatical errors and provide critical feedback.

Many well-known business owners have taken the time to write a book. Famous authors within the entrepreneurial community include Grant Cardone, Arianna Huffington, Daymond John and Lisa Nichols. The nature of the relationship between ghostwriters and their clients mandates anonymity, so it's difficult to be certain who actually wrote their own books. Nonetheless, we can suggest they believed a book was a worthy experience and a viable product to add to their companies' assets.

It’s important to be transparent about a key point: Books are not financially lucrative for every business owner. They typically are a lower-priced item that comes with a limited return, stacked against the time investment. The larger publishing houses often will evaluate a proposal based on minimum requirements. A social-media following of 100,000, a set number of subscribers via GDPR-compliant mailing lists or other indicators can influence whether the book will be profitable. Such conditions aren't a challenge for celebrity entrepreneurs or well-known businesspeople who often receive sizable book advances, but these guidelines can pose significant obstacles for aspiring authors without recognizable names in an industry.